Author James Evangelidis is donating part of the proceeds from his new book, Maze of Keys, to World Vision.
Over the last five years, as a consultant to accounting and law firms, I have written six business books. Two were self-published and four were published commercially by Thomson Reuters. In spite of years of hard work, research and promotion my books had only sold in the hundreds. Like the majority of business authors, my real income came from consulting, training and speaking. I had often wondered how a John Grisham or a Nora Roberts felt when they wrote a book and it sold millions!
Back in February this year an idea came to mind. An idea to potentially sell books – a lot of books.
The idea was to give people who buy and read the book a game to play that would reward them. Books have been around since the invention of the printing press. It struck me as odd that for the last few centuries the process of fiction book buying and reading hasn’t really changed all that much. You buy the book and then you read the book. Once you read the book its all over. I thought to myself, “Wouldn’t it be cool if there was something to do after you read the book?”
So over the next four months I wrote a book called Maze of Keys and embedded a series of clues into the text. These clues are then used to solve an online puzzle. There is one cash prize for the person who wins. So far so good. But I needed a twist. Why not increase the prize money as we sell more books? This would make it compelling.
Alongside of my goal to sell lots and lots of books is the desire to make the world a better place. The best way to do this was to support charities that I believe make a difference in the world. One charity that instantly came to mind was World Vision.
I believe in what World Vision does and have supported their amazing work off and on for many, many years. Along with two other charities, the Maze of Keys project is donating $1 per book from the first book that is sold. My personal goal is to sell one million eBooks during the six week period the book and the competition are live (i.e. 17 September to 31 October 2014).
This is a huge target and to many it seems unrealistic. If we can achieve this, the prize money will be a whopping US $3million for the winner of the competition and US $1m donated to our three supported charities. I’m really looking forward to handing a big fat cheque to World Vision to help support their development work in over 60 countries!
You can buy James’ e-book Maze of Keys here from the 17th of September – and $1 from every book sold will be donated to World Vision and other charities.