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Make an ethical Resolution this New Year

World Vision
30 December 2014 by Ruth Dearnley
Make an ethical Resolution this New Year

Make a New Years Resolution to keep children safe from exploitation this year. Photo by Le Thiem Xuan, World Vision

I heard recently that only 8% of people stick to their New Year’s Resolutions. In 2013, I can proudly say, I was one of them. I made the resolution to win more stuff.

It was a controversial one, seen as most people associate resolutions with giving something up or doing more of something unpleasant (like going to the gym!). Not only that, but as an ardent conscious consumer, people instantly thought it went against the values I upheld. Not so. I went on a year-long competition entering spree, but excluded all material items, unless they were ethically-sourced and something I really needed.

I won tickets to fringe festival shows, cinema tickets and the crème de la crème just before Christmas, a huge Fairtrade hamper with all manner of goodies! It was an ethical gold mine of treats: a gorgeous pair of Audrey Blue trousers and a Katmandu shirt (the perfect Christmas presents for friends of mine), a Jinta Sports ball that was the highlight of summer camping trips, a Humanitees t-shirt that is a real conversation starter, my favourite red rice from Alter Eco (so tasty!), and a heap of other teas, coffees and chocolates.

Winning anything always feels great. But also knowing that these goods were all brought to me by people who enjoyed a safe working environment and that were paid fairly, so they could send their children to school rather than out to work – that was ethical heaven!

Thinking I had broken the New Year’s Resolution curse, in 2014 I went back to the more traditional “do more exercise”. Needless to say, I failed miserably.

So now I’m exploring more ethical options again for 2015. I am open to suggestions and would love to hear your ideas!

If you’re not shopping ethically as much as you would like, why not set yourself the New Year’s Resolution of switching over to one ethically sourced product a month? In January, find an ethically certified coffee brand that you like. In February, change your tea. And so on.

You’ll soon see how quickly and easily you can become a more ethical shopper! With the Shop Ethical! app it will take only seconds to find the most ethical brand of the product that you’re looking to switch.

So then you have more time to devote to all those other resolutions you have made yourself, that are much harder to keep!

Ruth Dearnley Ruth Dearnley

Ruth is the former Public Advocacy Manager at World Vision Australia and a passionate advocate for all the little things we can all do to make a more just world.


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